Athlete Agency:Theory and Practice Morgan and Silberman

Anyone who wants to become a sports agent must understand the fundamentals that drive the industry. In Athlete Agency: Theory and Practice these fundamentals are revealed and explained. This book represents the culmination of years of agency and negotiation experience, research, agency training, legal training and consulting by MAG agents on behalf of professional athletes and through internal courses and discussion.

In this revolutionary book you'll learn:

• How MAG negotiates product endorsement deals and player contracts.
• Essential negotiation concepts and theories that are the foundations of any high-achiever's business.
• The distinguishing characteristic of great sports agents.
• What provisions constitute the key player contracts (NFL, MLB).
• Advice as to how you can get on the sports agent career path.
• MAG theories regarding client selection and management.

Athlete Agency: Theory and Practice is an in depth discussion of the innovative theory behind, and application of proven techniques to the sports agency industry. The discussion is invaluable, and reflects the distillation of lessons learned over years through complex negotiations.

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